“No one should be left on the sidelines because of financial or accessibility barriers. Whether they have the opportunity to participate in sport, recreation, and play.”



Being physically active is important not simply because of the proven health benefits: sport and play teach children valuable life skills, cultivate independence and self-esteem, and provide a platform to make friends. Participation helps kids develop a strong foundation and sets them on a positive path for life. Unfortunately, not all kids are afforded these valuable opportunities because they face barriers to sport and recreation. That’s where Canadian Tire Jumpstart Charities comes in.

Jumpstart is a national charity dedicated to helping kids overcome financial and accessibility barriers to sport and recreation, providing inclusive play for kids of all abilities. Although national in scope, Jumpstart operates with a local focus, with more than 275 chapters and 2,100 Community Partners across Canada to help identify and disburse funding to kids in-need. Moreover, 100% of customer donations to Jumpstart stay within the community in which the donation was made to help local kids play.

To raise awareness and champion the Charity’s message, Jumpstart is fortunate to have the support of many inspiring Athlete Ambassadors, from NHL Hall of Famers to Olympic and Paralympic Gold Medallists.
Since 2010, this roster has included three-time Stanley Cup Champion
and Chicago Blackhawks Captain, Jonathan Toews. For nearly a decade, Jonathan has been a dedicated supporter, from participating in Jumpstart Month media tours to loaning his likeness to a toaster for the Charity’s first- ever social-giving campaign, #GiveAToast.

“Playing hockey has been an integral part of my life. Not only has it given me the opportunity to hoist the Stanley Cup and win Olympic Gold Medals, it helped me develop skills for on and off the ice, shaping me into the man I am today,” said Jonathan. “All kids should have the opportunity to learn and grow through sport, and I am proud to support Jumpstart’s mandate of removing barriers to play.”

A true philanthropist, Jonathan founded the Jonathan Toews Foundation
in 2011, which funds select causes and programs. The Foundation recently partnered on an indoor agriculture education program with Green Bronx Machine to provide 40 Chicago Public Schools with a Tower Garden, cor- responding nine-week curriculum and access to one of the world’s leading indoor agricultural educators, Stephen Ritz. Closer to home, the Foundation donated $1 million to Winnipeg’s Dakota Community Centre in 2016.

In 2017, after more than a decade of focusing on financial barriers, Jumpstart expanded its mandate through the addition of Play Finds A Way: Canadian Tire’s five-year, $50 million fundraising commitment to help give Canadian kids with disabilities access to sport and play. Inspired by Jona- than’s significant donation, Jumpstart provided an additional $250,000 to the Dakota Community Centre to help build the city’s first fully-accessible outdoor ice rink, which officially opened in December 2018.

“Growing up in Winnipeg, I spent a lot of time at the Dakota Community Centre: as a kid, it was where I dreamed of playing in the NHL,” said Jonathan. “I am proud that, thanks to additional support from organiza- tions like Jumpstart, this is now a facility where all kids can play with their friends and perhaps, foster their own dreams of playing in the NHL, Olympics, or Paralympics.”

Including the Jumpstart Community Rink in Winnipeg, Jumpstart has created over 100,000 square feet of accessible play space in 2018 via programs and grants through Play Finds A Way. This includes the construction of five uni- versally accessible playgrounds from Calgary to Charlottetown, with the goal of building one in every Canadian Province and Territory by 2022.

“We are so grateful for the support of Ambassadors like Jonathan Toews. His genuine commitment helps us authentically tell our story and raise awareness for the Charity.” said Scott Fraser, President, Canadian Tire Jumpstart Charities, “His significant financial contribution to the Dakota Community Centre is a perfect example of how our Ambassadors are pivotal in helping us set a new standard for inclusive and accessible play across Canada.”

Jumpstart helps eligible families cover the costs associated with sports, including registration, transportation, and equipment, while also providing funding to selected organizations for recreational infrastructure and programming. To help the kids in your community in play, donate today at or in-store at Canadian Tire, Sport Chek, Mark’s, or any of Canadian Tire’s retail banners.