Just like you, Swimco was born and raised in Canada. When retail swimwear wasn’t cutting it for her kids, Corinne Forseth set out to curate a selection of swimsuits with the perfect blend of fit, fashion, and love. From a mail order company in a Calgary basement to the swimsuit powerhouse we know it as today, Swimco has grown up right before our eyes.


Staying true to their roots, Swimco’s focus has never wavered; they are dedicated to inspiring confidence and helping everybody—and every body—feel beautiful in swimwear. As the body positivity movement progressed, Swimco decided it was time to make their voice heard. They knew it was time to take on their biggest challenge yet: they wanted to redefine what it meant to be a #swimsuitmodel. The goal was simple: to change the way we think about our bodies and what it means to be beautiful. Sounds easy enough, right? Being beautiful isn’t about having skinny arms or a perfectly toned tummy, it’s about celebrating the life that your body lets you live. Everyone is a #swimsuitmodel.

When you walk into a Swimco store you see models that are just like you. They are real people with real bodies who have stories to share. They are Canadians living aspirational lives who want to inspire you to do the same.

See it for yourself! Shop with Swimco’s Fit Experts to find your perfect fit in styles for women, men, kids, fitness, plus sizes, and specialty swimwear. Visit them at one of their 24 locations across Canada or online at swimco.com.