Focus on what you can Control

As we head into a new reality of modest capital market growth, cost is more important than ever. Still, I continue to meet families with six-digit and seven-digit accounts that are fully invested in high cost mutual funds. There are superior options available.

It will soon be a requirement for advisory firms to disclose to their clients how much those clients paid their advisor in the previous year. Unfortunately, there will be no requirement to disclose how much the products they invested in cost. To many people, disclosing the cost of advice but not the cost of products is a serious deficiency.

Many investors need to understand is that they are likely overpaying by about 1% (on a portfolio of $500,000, this translates to $5,000 annually) for products. Over a lifetime, the amount of money foregone is potentially staggering. This has nothing to do with the cost of the advice and everything to do with the cost of the products you invest in. No one can reliably predict what stock markets do, but virtually everyone can control their product costs.

If I could show you a way to build diversified portfolios that feature lower costs so that the biggest difference between your current portfolio and the one that I show you is that you save thousands of dollars every year for the rest of your life, is that something that would interest you? If the answer is ‘yes’, then we need to talk.

In well over 20 years as a financial advisor, my experience is that most people are over-charged, under-serviced or ill-advised. I also know that many people are unhappy with the advice they’ve been getting of late. My view is that the best time to switch advisors is when you are unhappy with your current arrangement. I’m sure I can make real improvements in almost anyone’s financial affairs and I invite you to contact me.

Please visit to learn more about me and feel free to either call me at 416.216.6588 or write at

John J De Goey is Portfolio Manager at Burgeonvest Bick Securities Limited (BBSL). The views expressed are not necessarily shared by BBSL. BBSL is a member of the Canadian Investor Protection Fund.