AD CAMPAIGN TARGETS AMBIVALENT TORONTONIANS
Toronto is one of the most diverse cities in the world, with over 42% of its residents identifying as racialized. We like to think of ourselves as cosmopolitan. But just how cosmopolitan are we?
Police say that overall, hate crimes are down but attacks on Muslims are up.
In response, OCASI-Ontario Council of Agencies Serving Immigrants launched a poster ad campaign to address Islamophobia, xenophobia, and racism. The campaign began on June 13, 2016, with the City of Toronto. The purpose of the campaign is to get people reflecting on their assumptions.
Which people? Not the ones who are against racial and religious minorities. We won’t change their minds. And not those who are committed to diversity.
The ad speaks to the ambivalent group in the middle. Those who are repulsed by racism — yet say things like “Islam teaches violence.” Or ask a fellow Torontonian, “Where are you from?” because of their dress or skin colour.
The campaign challenges the “ambivalents” to step up to the plate and become truly cosmopolitan.
How? By getting the facts: learning how Islam does not endorse violence, or finding out how many generations each group of ethno-racial minorities has actually been here.
By deciding and stating, “We are Toronto. All of us.”
Get started. Check out www.torontoforall.ca to find out how refugees and immigrants contribute to Canada and learn about the myths that fuel rumours and stereotypes