The iconic Woodland Caribou has always been a symbol of Canada. It graces the back of our quarter and once roamed our boreal forest in vast numbers. But today, the future of Canada’s caribou is uncertain. Human activities have greatly impacted the intact forest the caribou call home. If something doesn’t change soon, the quarter will be the only caribou Canada has left.

Since 1963, the Canadian Parks and Wilderness Society (CPAWS) has been working with provinces, territories and the federal government, progressive companies, and local and Indigenous communities to protect the nature and wilderness that define our Canadian identity. We’ve helped to protect over half a million square kilometres — an area bigger than the entire Yukon Territory — and iconic species like orcas, beluga whales, grizzly bears, and caribou.

Much like the extinction of dinosaurs over 66 million years ago, the wildlife we grew up seeing and learning about is facing mass extinction. If you love our vast wilderness, help us protect it — for ourselves, future generations and the rest of the world. When we stand together to protect Canada’s spectacular natural heritage, we are so much louder than a single voice calling for change. Join the 240,000 plus nature lovers who are speaking up for Canada’s wildlife and wilderness at cpaws.org.